Lapierre - FDJ : A shared french story
Lapierre’s three main values are innovation, competition and heritage. Nowhere, can this be better demonstrated than in the partnership with the FDJ cycling team.
Innovation: a shared work on product development, testing, improvement, a focus on technology to help win races. A ceaseless work resulting in innovations such as the SAT on the Pulsium endurance model and the aerodynamic features on the Aircode and Aerostorm.
Competition: bikes designed to win. Pushing the boundaries of technology to help FDJ riders surpass their limits and ride faster, stronger, harder.
Heritage: a partnership that has endured 14 years, one of the longest lasting partnerships in professional cycling. A partnership with two men at its origin, Gilles Lapierre and Marc Madiot. Both proud of their French heritage.
A partnership that has taken Lapierre bikes to stage wins on the Tour de France, Vuelta and Giro; that took Thibaut Pinot and his Lapierre Aircode to the 3rd place and best young rider in 2014’s Tour de France; that took Francis Mourey to be 8 times French cyclocross champion. A partnership that has more wins left in it yet!